Content Quality Tips

Complete your brand profile

The single most impactful thing you can do is fill out your brand profile completely. The AI uses every detail you provide: your brand description, content pillars, target audience, voice and tone, and content goals. A complete profile is the difference between generic content and content that sounds authentically like your brand.

Write specific prompts

Instead of vague topics like “marketing,” use specific prompts like “3 email subject line formulas that increased our open rates by 40%.” The more context and detail you give, the more focused and useful the output. Include specific numbers, examples, or angles when possible.

Use content pillars

Define 3-5 content pillars in your brand settings. These are recurring themes like “industry insights,” “behind the scenes,” or “customer stories.” Content pillars give the AI a framework to work within, resulting in more consistent and strategic content over time.

Leverage URL-based generation

When you paste a URL, the AI extracts the main points and creates a social media post around them. This is particularly effective for repurposing blog posts, news articles, or industry reports into bite-sized social content. It saves you the effort of summarizing and ensures accuracy.

Review and iterate

The best content often comes from a quick human review. Check the AI output, add your personal expertise or opinion, and fine-tune the language. Over time, you will learn what the AI does well and where you can add the most value in the editing step.