Content Pillars

What are content pillars?

Content pillars are 3-5 core themes that your brand consistently creates content around. They provide a framework for what your brand talks about on social media. For example, a marketing agency might use pillars like “social media tips,” “client success stories,” “industry trends,” and “behind the scenes.”

How the AI uses pillars

When the AI generates content, especially in Autopilot mode, it uses your content pillars to decide what topics to cover. The AI rotates between pillars to maintain variety while staying within your strategic framework. This prevents repetitive content and ensures your feed covers all the themes that matter to your audience.

Setting up pillars

Go to Settings → Brand and find the Content Pillars section. Add 3-5 pillars that represent your brand's main content categories. Be specific enough to guide the AI but broad enough to allow for creative variety. For example, “email marketing strategies” is better than just “marketing.”

Examples by industry

• SaaS company: Product updates, industry insights, customer stories, tips and tutorials
• Personal brand: Thought leadership, behind the scenes, personal stories, actionable advice
• E-commerce: Product highlights, customer reviews, styling tips, seasonal content
• Restaurant: Menu spotlights, chef stories, food photography, local events