Content Goals

Why goals matter

Content goals tell the AI what you want your social media to achieve. A post designed to drive engagement looks different from one designed to generate leads. By setting clear goals, every piece of content is strategically aligned with what your brand is trying to accomplish.

Common content goals

• Brand awareness: Increase visibility and recognition among your target audience.
• Engagement: Drive likes, comments, shares, and conversations.
• Lead generation: Direct followers to take action such as visiting your website or signing up.
• Thought leadership: Establish your brand as an authority in your industry.
• Community building: Foster a loyal, engaged community around your brand.
• Sales: Directly promote products or services to drive purchases.

Primary vs secondary goals

Your primary goal is the main objective for your social media presence. Your secondary goal provides a supporting focus. For example, a SaaS company might set “thought leadership” as their primary goal and “lead generation” as secondary. The AI will prioritize creating educational, authoritative content while weaving in calls-to-action where appropriate.

How goals affect content

When your goal is engagement, the AI creates content with questions, polls, and conversation starters. When your goal is thought leadership, it produces data-driven insights and expert opinions. When your goal is brand awareness, it focuses on storytelling and shareable content. The goal setting directly influences the structure, tone, and call-to-action of every post.