What Is Autopilot?

How it works

Autopilot is an autonomous system that runs on a schedule you define. It finds trending topics relevant to your brand, creates content aligned with your brand voice and content pillars, generates images, and publishes to your connected platforms. The entire process happens without any manual intervention.

What Autopilot does

Autopilot considers your timezone, posting schedule, brand profile, content pillars, and past performance to decide what to create. It generates platform-optimized text and an accompanying image. If the quality score meets your threshold, the post is published automatically. If not, it is saved as a draft for your review.

Quality control

Every Autopilot-generated post is evaluated against a quality threshold that you set. This ensures that only content meeting your standards gets published. Posts that fall below the threshold are saved as drafts so you can review, edit, and publish them manually if desired.

When to use Autopilot

Autopilot is ideal for brands that want a consistent social media presence without the daily effort of creating content. It works best when your brand profile is well-configured with detailed content pillars, a clear target audience, and a defined brand voice. The more context the AI has, the better the autonomous content will be.